Man’s three basic needs include food, clothing and shelter. Clothing aside being a basic need is also a man’s favorite on the shopping list. Clothing evolved from being a basic need to fashion expression and basic clothing goes into mainstream fashion favorites. The fashion industry is a global industry worth less than a trillion. Since this is a multibillion dollar industry majority of retailers wants to gain market share and be ahead in the competition. Enter a fashion boutique. The fashion boutique is designed to be smaller than a full line department store and offers a limited selection of merchandise and to fill a niche for the customer. The main aim is to make the customer appreciate the style and the brand of clothing that the store carries. Second is to offer a personal attention the customer wants to receive. Third is to project a pleasing surrounding including the ambiance and the moods that the store wants to highlight. And the most important of course is repeat business – customers’ loyalty and profit. There are many ways to create buzz for this type of business, but budget is the main factor for the decision and consideration. Here are the main factors to be considered before entering a small boutique business.
Defining a specific target market is the key to success for small boutiques, whether they operate in a small town or in large urban areas or even online. A well defined target market identifies customers based on demographics like age and income, geographic considerations based on climates and regional styles and psychographic characteristics, such as social affiliations.
Advertizing Campaign and Promotion
Advertising is both science and art. Companies often missed the fundamentals of advertising. Aside from harnessing the power of the internet – websites, email and social media – to advertise and promote small boutiques there are other ways of reaping the huge rewards without affecting the budget. Let us evaluate the pros and cons of the other major types of advertising and promotion offers that the company may want to consider.
- Tri-Media Advertising
Tri-media advertising includes TV, radio and print media. You wouldn’t use a dressmakers dummy here. The cost is substantially higher using tri-media campaign and there is a little guarantee of success. Large businesses have a greater margin to waste capital and resources to this type advertising, but often missed the expectations of consumers.
- Price Promotions
Be careful in this area. Lower pricing can affect the image of your store and also consider the competition before raising prices. Customer must see the value when you are offering a higher pricing.
- Hiring a Celebrity
Hiring a celebrity to endorse a small boutique is definitely a sky rocketing cost.
- Hosting an Event
Hosting an event is time consuming. Offering a free wardrobe makeover contest or other event can draw crowds and stir interest in your fashions, styles and designs. But, your precious time should be more devoted to other creative things like focusing on sales and customer service and other public relations campaign.
- Using Dressmakers Dummy and Mannequin
This is the most cost effective of all. Dressmakers’ dummy and maniquin are great tools to lift the image of the store. Aside from providing eye catching, beautiful garment racks and ambient lighting, create a mood to keep your store interesting to visit by regularly changing up your window displays and the featured displays inside the store. Investing a little in interesting quality display products like these will not only give your store a unique image, but they are designed to last indefinitely. Save money in the long run by using the highest quality dressmakers’ dummy and mannequins and retail display products on the market.